The Century of the self- Happiness Machines

He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires.

It was the start of the all-consuming self which has come to dominate today's world.

Amplify’d from vimeo.com

The Century of the self [1/4] Happiness Machines

The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud's ideas to manipulate the masses. He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires.

Bernays was one of the main architects of the modern techniques of mass-consumer persuasion, using every trick in the book, from celebrity endorsement and outrageous PR stunts, to eroticising the motorcar.

It was the start of the all-consuming self which has come to dominate today's world. Read more at vimeo.com

 

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